Fernando Sánchez of Terra LatAm & U.S. Hispanic: We’re working hard to strengthen our mobile supply

Fernando Sánchez, Head of Advertising at Terra LatAm & U.S. Hispanic highlighted the last months’ evolution of its commercial services. He explained to PRODU that even though its DNA is digital content, currently they are strengthening their mobile offer to deliver advertisers more precise information and more efficient strategies. “In the last 18 months we’ve worked hard in strengthening our mobile offer. I believe that combining contents with what we could do in mobile using data, all relationships with operators and our own platform, gives us the opportunity to deliver agencies and advertisers more precise information allowing targeting and making more efficient and relevant what the end user receives” he said. He added that currently his firm is working with the metrics tools used by the industry, however they integrate them so they can offer a complete analysis of the performance of all the sites they commercialize. “This enables us to deliver campaigns that are not only in the digital environment, but also strategies capable of reaching users that maybe are not connected to the internet but have a mobile phone in order to create traffic in the brands’ selling point. Not everything is necessarily solved online, you can start the contact there and afterwards make it happen with other tools” he concluded.